Yesterday marked the launch of Billionaire Boys Club’s collaborative clothing line with the Yankees.
Pharrell Williams threw the first pitch of the ongoing Yankees-Mets subway series Monday night at Yankee Stadium in the Bronx. His pitch was followed by a 4-2 Yankees victory. If you allow yourself to be present, the galvanizing energy in Yankee Stadium is palpable. An evening breeze cuts through the sticky smog-like weather hugging the venue as baseball fans grab their seats for a night of celebration.
Williams, joined by his son Rocket, was promoting his brand Billionaire Boys Club’s new collaboration with the Yankees. The line includes a satin varsity jacket, T-shirts, and hoodies in addition to more unusual items such as a ceramic Yankees helmet bowl and a NYC bodega-style coffee cup.
“So, George [Steinbrenner] contacted us and, honestly, the idea between these two cultures coming together came almost two-and-a-half years ago,” Pharrell told VIBE after throwing the ceremonial first pitch. “To finally have this wild idea come into fruition is — I’m grateful.”
“Almost 20 years. And the idea that we get to do it with not only something that’s iconic to New York but the world’s biggest and greatest sports franchise in any sport,” the Grammy Award-winning artist remarked with a smirk. “So the idea that we get to pair it together, two brands that were born in New York, [at] different times, it’s iconic.”
